Digital Marketer

What is a Firebrand Digital Marketer Apprenticeship?

The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Typical job roles: Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive & Digital Marketing Technologist.

How are employers involved?

  • Employing an apprentice for a fixed 16 month contract to progress them beyond their existing skills
  • Creating a position that will give apprentices an opportunity to work alongside IT professionals and learn the skills outlined in the Digital Marketer Standard
  • Dedicating an internal mentor to coach, organise and support the apprentice throughout their learning
  • Working closely with Firebrand Training to build the best training programme
  • Helping their apprentice with their final assessment programme to achieve all of their learning outcomes in the Digital Marketer Trailblazer Standard
  • Supporting other expenses required during the learning programme - including travel and additional learning
  • Paying their apprentice the recommended minimum wage of £200 per week.

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What qualifications and certifications can Digital Marketer apprentices achieve?

As part of their apprenticeship, your apprentices must sit a number of pre-selected exams which they will need to pass to gain their Digital Marketer Apprenticeship qualification at a Pass, Merit or Distinction grade. Apprentices are also assessed by Firebrand against Ofqual-regulated Knowledge Standards as part of their programme.

Exams and certifications are not mandatory for every Firebrand training course attended by apprentices, however employers can purchase additional exam vouchers when their apprentices have gained the relevant work experience if they wish to.

Once apprentices have completed their apprenticeship they are officially recognised by the British Computer Society (BCS) for entry onto the register of IT Technicians, confirming SFIA level 3 professional competence.

How will Firebrand help?

  • Our programmes are fully customisable - so we'll help tailor your programme to suit both employer and apprentice
  • We'll designate a Learning Mentor, who'll guide and support employers, mentors and apprentices throughout the programme
  • We run courses throughout the year, meaning training can be scheduled around the progress of apprentices and their job role
  • Travel and expenses are kept to a minimum, due to our residential and fully inclusive training
  • Because we've delivered 100s of Tech Industry Gold Trailblazer apprenticeships already, we make things efficient and easy - leaving you to concentrate on apprentice needs and development

5 steps to being a Firebrand Apprentice employer

  1. Identify whether you're recruiting for a new role, or if you'd like to develop existing staff
  2. Choose a mentor for your apprentice - they'll be responsible for the programme’s success within your organisation.
  3. Confirm the mentor understands the Digital Marketer Occupational Brief and can identify roles and responsibilities where the apprentice can learn and experience the knowledge standards required.
  4. Identify the type of accelerated training courses you see your apprentice taking
  5. Complete your Employer Declaration, where you'll create your job advert if you're hiring someone new

Become an IT apprentice employer now

Your Digital Marketer programme

The primary role of a Digital Marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.

Customise your IT apprenticeship programme

Your Digital Marketer programme is fully customisable, so you can change it to suit you as an employer or apprentice. In the table below, we've pre-selected the most popular Firebrand courses that align to the Occupational Brief in the government Standard for this apprenticeship. You can substitute these for optional courses up to the same value, where the same Knowledge Standards are covered.

Courses with Knowledge Standards highlighted in red cannot be substituted.

Confused? Let us know and we'll help build your progamme

CourseDurationKnowledge Standards covered

Pre-selected courses

Microsoft MTA HTML5 App Development Fundamentals2 days
123456789101112  
CIW Internet Business Associate2 days
123456789101112  
CIW Social Media Strategist2 days
123456789101112  
On-boarding and fund administrationMandatory
End point assessmentMandatory

Knowledge modules

  1. Understands the principles of coding
  2. Understands and can apply basic marketing principles
  3. Understands the role of customer relationship marketing
  4. Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
  5. Understands and can apply the customer lifecycle
  6. Understands the main components of Digital and Social Media Strategies
  7. Understands the principles of all of the following specialist areas: search marketing, search engine optimisation and Pay-Per-Click, email marketing, web analytics and metrics, mobile apps and understands how these can work together
  8. Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
  9. Understands and responds to the business environment and business issues related to digital marketing and customer needs
  10. Understands and follows digital etiquette
  11. Understands how digital platforms integrate into the working environment
  12. Understands and follows the required security levels necessary to protect data across digital and social media platforms

Call us to discuss your Firebrand Apprenticeship Now
080 80 800 888

Five reasons the Digital Marketer Firebrand Apprenticeship is for you

  1. Certify at twice the speed. With our accelerated training, apprentices can spend longer in the workplace putting their certifications into practice
  2. Customise your programme. It's up to you which courses you choose for your programme to make it as relevant as possible for your business
  3. No cohorts. Apprentices train on Firebrand accelerated courses all-year round on our public schedule, training alongside industry professionals whenever it suits your business
  4. All costs are included. Our training includes all accommodation and food costs, plus transport to and from the nearest train station
  5. Train with a Tech Partnership Gold Provider. Our programmes are designed and accredited by industry employers to deliver world-class tech training

Find out more about IT apprenticeships here