Digital Marketing Institute Professional Diploma in Search Marketing - Only 4 Days

Why

Seven reasons why you should sit your Professional Diploma in Search Marketing course with Firebrand Training

Find Out How We Help You To Learn New Skills Quickly

  1. You'll be Professional Diploma in Search Marketing certified in just 4 days. With us, you’ll be Professional Diploma in Search Marketing trained in record time
  2. Our Professional Diploma in Search Marketing course is all-inclusive. A one-off fee covers all course materials, exams, accommodation and meals. No hidden extras
  3. Pass Professional Diploma in Search Marketing first time or train again for free. This is our guarantee. We’re confident you’ll pass your course first time. But if not, come back within a year and only pay for accommodation, exams and incidental costs
  4. You’ll learn more Professional Diploma in Search Marketing. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
  5. You’ll learn Professional Diploma in Search Marketing faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  6. You’ll be studying Professional Diploma in Search Marketing with the best. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified 68,075 professionals, and we’re partners with all of the big names in the business
  7. You'll do more than study Professional Diploma in Search Marketing courseware. We use practical exercises to make sure you can apply your new knowledge to the work environment. Our instructors use demonstrations and real-world experience to keep the day interesting and engaging

Think you are ready for the course? Take a FREE practice test to assess your knowledge!

What

Develop the skills to plan, execute and measure search marketing campaigns on this accelerated four day Professional Diploma in Search Marketing course, 40% faster than traditional training. You’ll learn the fundamental skills to progress a successful career in search marketing.

You’ll study the Digital Marketing Institute’s accredited syllabus, designed and taught by industry experts. You’ll cover the full range of search marketing disciplines across SEO, PPC and Analytics. You’ll also get hands-on experience with the Google Adwords and Google Analytics, platforms critical to any search marketing professional.

During this accelerated course you will cover topics including:

  • On-page and Off-page content marketing strategies
  • Setup and execution of PPC campaigns on Google Adwords
  • Understanding Search and Display advertising networks
  • Creating a search marketing strategy targeting SEO and PPC
  • Advanced features of Google Analytics for measuring campaign success

Boost your search marketing knowledge and abilities, specialising within the digital marketing field.

Read more ...

Interested? See prices or call 080 80 800 888

Other accelerated training providers rely heavily on lecture and independent self-testing and study.

Effective technical instruction must be highly varied and interactive to keep attention levels high, promote camaraderie and teamwork between the students and instructor, and solidify knowledge through hands-on learning.

Firebrand Training provides instruction to meet every learning need:

  • Intensive group instruction
  • One-on-one instruction attention
  • Hands-on labs
  • Lab partner and group exercises
  • Question and answer drills
  • Independent study

This information has been provided as a helpful tool for candidates considering training. Courses that include certification come with a Certification Guarantee. Pass first time or train again for free (just pay for accommodation, exams and incidental costs). We do not make any guarantees about personal successes or benefits of obtaining certification. Benefits of certification determined through studies do not guarantee any particular personal successes.

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Interested? See prices or call 080 80 800 888

An introduction to Digital Marketing

Search Engine Marketing

  • Key SEO Concepts
  • Search Results & Positioning
  • Benefits of Search Position
  • Mechanics of Search
  • On-Page Optimisation
  • The SEO Process
  • Customer Insights
  • Analysis & Review
  • Keyword Research & Selection
  • Meta Tags
  • SEO Site Map
  • SEO Webmaster Tools
  • Off-Page Optimisation
  • Inbound Links & Link Building
  • Ranking
  • Pay Per Click
  • Display Marketing
  • Email Marketing
  • Social Media Marketing
  • Mobile Marketing
  • Analytics
  • Strategy and Planning

Pay Per Click Marketing

  • Key PPC concepts
  • Strengths of Pay Per Click
  • Keyword Research
  • Google PPC
  • Research Tools
  • Search Campaign Process
  • Ad Copy
  • Landing Pages
  • Targeting
  • Budgets
  • Scheduling
  • Display Networks
  • Ad Centre
  • Campaign Management
  • Conversion Tracking
  • Conversion Metrics: CPA, CTR
  • Bidding
  • Analytics

Email Marketing

  • Key Email Marketing Concepts
  • Campaign Process
  • Online & Offline Data Capture
  • Segmentation
  • Email Design
  • User Behaviour & Characteristics
  • Email Copy, Structure, Delivery & Systems
  • Scheduling
  • Measurement
  • Key Terms & Metrics
  • Split Testing

Digital Display Advertising

  • Key Digital Display Concepts
  • Benefits & Challenges of Digital Display
  • Running Effective Ads
  • Ad Formats & Features
  • Campaign Planning
  • Creative Formats
  • Targeting & Tracking your Campaign
  • Optimising the Campaign
  • Campaign Budget

Mobile Marketing

  • Key Mobile Marketing Concepts
  • Trends in Mobile
  • Opportunities & Risks
  • Mobile Devices
  • SMS Content
  • SMS Strategy
  • Mobile Advertising
  • Mobile Apps
  • Proximity Marketing
  • Bluetooth
  • QR Codes
  • Implementation
  • Examples and case studies
  • Online Video Marketing

Web Analytics

  • What is Website Analytics?
  • Google Analytics explained
  • Understanding your KPI’s
  • Measuring website traffic
  • Setting up goal and event tracking
  • Increasing traffic to your web site
  • eCommerce
  • Real Time Reporting
  • Intelligence Reporting

Social Media Marketing

  • Key Social Media Concepts
  • Social Media Goals
  • Setting Goals & Priorities
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • New Social Challenges
  • Apps & Plug-ins
  • KPI Measures
  • Reporting

Planning Your Digital Marketing Campaign

  • Key Strategy & Planning Concepts
  • Planning
  • Situation Analysis
  • Information Gathering
  • Target Audience
  • Setting Objectives
  • Appropriate Tools
  • Action Plan
  • Setting the Budget
  • Measurement
  • Iteration & Enhancement
  • Examples of integrated marketing plans

Read more ...

Interested? See prices or call 080 80 800 888

You'll sit the following exam on site as part of the course:

PDSM: Professional Diploma in Search Marketing exam - a three hour exam

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Interested? See prices or call 080 80 800 888

All students receive a comprehensive set of course notes, hand-outs, slides and references

Firebrand Training offers top-quality technical education and certification training in an all-inclusive course package specifically designed for the needs and ease of our students. We attend to every detail so our students can focus solely on their studies and certification goals.

Our Accelerated Learning Programmes include:

  • Intensive Hands-on Training Utilising our (Lecture | Lab | Review)TM Delivery
  • Comprehensive Study Materials, Program Courseware and Self-Testing Software including MeasureUp *
  • Fully instructor-led program with 24 hour lab access
  • Examination vouchers **
  • On site testing ***
  • Accommodation, all meals, unlimited beverages, snacks and tea / coffee****
  • Transportation to/from designated local railway stations
  • Examination Passing Policy

Our instructors teach to accommodate every student's learning needs through individualised instruction, hands-on labs, lab partner and group exercises, independent study, self-testing, and question/answer drills.

Firebrand Training has dedicated, well-equipped educational facilities where you will attend instruction and labs and have access to comfortable study and lounging rooms. Our students consistently say our facilities are second-to-none.

Firebrand goes digital

We’re currently migrating from printed to digital courseware. Some courseware is already available in digital, while other books remain in printed form. To find out if this course is digital, call us on 080 80 800 888.

There are several benefits of easy-to-use digital courseware: downloads are immediate, and you’ll always have your courseware available wherever you are. You won’t need to wait for a printed book to be delivered before you start learning – and it’s better for the environment. You can choose to download the courseware to your own device, or borrow one of ours.

Considering a Microsoft course? Always have the most up-to-date Microsoft digital courseware with ‘Fresh Editions’. This gives you access to all versions of digital courseware – you’ll receive updates and revisions of your textbook, at no charge, for the life of that course.

Examination Passing Policy

Should a student complete a Firebrand Training Program without having successfully passed all vendor examinations, the student may re-attend that program for a period of one year.  Students will only be responsible for accommodations and vendor exam fees.

Please note

  • * Not on all courses
  • ** Examination vouchers are not included for the following courses: PMI, GIAC and CISSP CBK Review. Exam vouchers may also not be included for Apprentices and will require a separate purchase by an employer due to Education and Skills Funding Agency guidelines.
  • *** On site testing is not included for our PMI, GIAC, CREST, CSX Practitioner or ITIL Managers and Revision Certification Courses
  • **** Accommodation not included on the CISSP CBK Review Seminar

Read more ...

Interested? See prices or call 080 80 800 888

There are no prerequisites for this course.

The Professional Diploma in Search Marketing course designed to teach you everything you need to know about search marketing.

Unsure whether you meet the prerequisites?

Don’t worry - we’ll discuss your technical background, experience and qualifications to determine whether this accelerated course suits you.

Just call us on 080 80 800 888 and speak to one of our enrolment consultants.

Firebrand is an immersive environment and requires commitment. Some prerequisites are simply guidelines; you may find your unique experience, attitude and determination enables you to succeed on your accelerated course.

Interested? See prices or call 080 80 800 888

When

When do you want to sit your accelerated course?

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Location

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21/5/2018 (Monday)

24/5/2018 (Thursday)

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24/9/2018 (Monday)

27/9/2018 (Thursday)

Wait list

Nationwide

 

5/11/2018 (Monday)

8/11/2018 (Thursday)

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17/12/2018 (Monday)

20/12/2018 (Thursday)

Open

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28/1/2019 (Monday)

31/1/2019 (Thursday)

Open

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11/3/2019 (Monday)

14/3/2019 (Thursday)

Open

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Reviews

Here's the Firebrand Training review section. Since 2001 we've trained exactly 68,075 students and asked them all to review our Accelerated Learning. Currently, 96.69% have said Firebrand exceeded their expectations.

Read reviews from recent accelerated courses below or visit Firebrand Stories for written and video interviews from our alumni.


"Firebrand have been excellent from course booking to taking the exams. The course material, quality of trainer and the training venue are excellent. I would recommend Firebrand to anyone looking to update their technical skills"
Shaun Williams, PDSA. - Data Protection Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (16/7/2018 to 19/7/2018)

"Firebrand have been excellent from course booking to taking the exams. The course material, quality of trainer and the training venue are excellent. I would recommend Firebrand to anyone looking to update their technical skills"
Shaun Williams, PDSA. - IAPP Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (16/7/2018 to 19/7/2018)

"Above and beyond truly dedicated trainer with real life experience as well as text book. He'll always ensure you are grasping all concepts."
Shaun Mcgregor. - Microsoft MCSA: Office 365 (5 days) (16/7/2018 to 20/7/2018)

"The course instructor was very experienced in the course, bringing real life experience, which made the training even more interesting."
Vincent Parris, Hearst Magazine UK. - Microsoft MCSA: Office 365 (5 days) (16/7/2018 to 20/7/2018)

"Very professional and friendly, excellent course books/workbooks."
Suzan Roberts, Grieg Seafood Shetland Limited. - Data Protection Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (16/7/2018 to 19/7/2018)

"Very professional and friendly, excellent course books/workbooks."
Suzan Roberts, Grieg Seafood Shetland Limited. - IAPP Certified Information Privacy Professional - Europe & Certified Information Privacy Manager (4 days) (16/7/2018 to 19/7/2018)

"This is the only way to train. Dedicated, fast and complete."
C.L. - (ISC)2 Certified Cloud Security Professional (CCSP) (6 days) (9/7/2018 to 14/7/2018)

"The instructor was approachable, knowledgeable and available to discuss content outside of the course. This added value to the experience by enhancing learned material."
Randolph Rosenberg, TUI Group. - (ISC)2 Certified Cloud Security Professional (CCSP) (6 days) (9/7/2018 to 14/7/2018)

"This is my third course at Firebrand and every one has resulted in a certification."
John Ridings, General Dynamics. - (ISC)2 Certified Cloud Security Professional (CCSP) (6 days) (9/7/2018 to 14/7/2018)

"Great training with everything needed. I was able to concentrate on training with no distractions."
Grant Gibson, AGI Media. - EC-Council Certified Ethical Hacker (CEH) (5 days) (9/7/2018 to 13/7/2018)

"Once again, Firebrand have delivered a fast-paced course with none of the guff found on a lot of courses."
Simon Hoy , Uysiion. - The Open Group TOGAF® 9 certified training (Level 1&2) (3 days) (9/7/2018 to 11/7/2018)

"Brilliant! Excellent course content, lecturer incredibly knowledgeable and delivery method is perfect. Training venue is very well suited to immersive learning, facilities are great and overall experience is 100% positive."
D.B. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (9/7/2018 to 12/7/2018)

"After spending money on many cheap online courses, I enrolled on an expensive class based Firebrand course and it was worth the money. Facilities/Hotel was great and the time restriction of 4 days really pushed me to focus and learn. "
Maryam Siddique, Aramco Overseas Company. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (9/7/2018 to 12/7/2018)

"Good intensive training needed to know the subject and pass the exam."
Steve Switzer. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (9/7/2018 to 12/7/2018)

"Excellent course, run by an excellent instructor, all arranged by an excellent training provider."
Scott Jamieson, RigNet. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (9/7/2018 to 12/7/2018)

"The Firebrand Training Course was worth every penny, I left knowing I was ready to test for my certification."
L.W. - Project Management Institute (PMI)® Project Management Professional (PMP)® (4 days) (9/7/2018 to 12/7/2018)

"The training from the instructor was very good and can relate to practical experience which is always a good thing and was a subject matter expert. The facilities are very good. "
Mark Burgess. - Microsoft Architecting Microsoft Azure Solutions (3 days) (7/7/2018 to 9/7/2018)

"Course content was aligned with BCS Knowledge Module 6 which is park of my Level 4 Apprenticeship in Cyber Security Risk Analyst (Level 4). The Instructor was knowledgeable and made the course interesting and set the content at a manageable pace."
S.B. - CompTIA Advanced Security Practitioner (CASP) (3 days) (6/7/2018 to 8/7/2018)

"The training was very good and I feel extremely confident going in to my next exam."
Anonymous - VMware® vSphere: Install, Configure, Manage [V6.5] (5 days) (2/7/2018 to 6/7/2018)

"The training with Firebrand is quick, detailed and helpful. Everything is covered in detail and the training is done in a walk through style with completed examples also available."
J.K, IBM. - Microsoft MTA HTML5 App Development Fundamentals (2 days) (4/7/2018 to 5/7/2018)

"The instructor has a very good knowledge and experience on the training subjects. The training was over my expectation and I hoped I had visited such training in the past."
Anonymous - EC-Council ECSA Certification (5 days) (25/6/2018 to 29/6/2018)

"Firebrand training was great! An excellent learning environment, I am amazed how much I have learnt in such a small space of time."
Anonymous - Microsoft MTA Software Development Fundamentals (2 days) (2/7/2018 to 3/7/2018)

"Good fast training, plenty of breaks and practical work with relatable instructors. "
S.C. - Microsoft MTA Software Development Fundamentals (2 days) (2/7/2018 to 3/7/2018)

"Great course, fast past but all course material covered in great detail and extra time to cover problem topics and peoples queries."
Rhys Jupp, Hilton Foods. - Microsoft MTA Software Development Fundamentals (2 days) (2/7/2018 to 3/7/2018)

"Good informative 2 days of training, made light work of a lot of information."
J.S. - Microsoft MTA Software Development Fundamentals (2 days) (2/7/2018 to 3/7/2018)

"Appreciated the fact that the instructor clearly had wide ranging knowledge around all the topics covered and brought the course to life with great enthusiasm."
Richard Pople, Virgin Media. - EC-Council ECSA Certification (5 days) (25/6/2018 to 29/6/2018)

"This was an intensive course. However, the engaging instructor delivery and revision prior to exam I felt more than prepared to pass first time!"
Q.A. - CompTIA Network+ Certification and Training (3 days) (29/6/2018 to 1/7/2018)

"Great course and classroom learning. Good materials and courseware. Experienced, friendly and engaged trainer. Dont arrive expecting to obtain all the course knowledge from the course alone... Pre-study is essential. Study in the evening also essential. The course is the "icing on the cake". Approx weighting: 40% personal study, 40% real-world experience, 20% classroom."
C.J. - CompTIA Network+ Certification and Training (3 days) (29/6/2018 to 1/7/2018)

"Usual good training, helps with everything being located on site. "
Anonymous - EC-Council ECSA Certification (5 days) (25/6/2018 to 29/6/2018)

"Firebrand offer a well managed and delivered course. The CISA course was very good value for money."
O.R. - ISACA CISA Certification (4 days) (25/6/2018 to 28/6/2018)

"Excellently delivered course. Great examples and real-life examples used to emphasise to study material."
B.B. - ISACA CISA Certification (4 days) (25/6/2018 to 28/6/2018)

"Absolutely brilliant! Ill be back!"
Christopher Ndubuisi, University of East Anglia. - Data Protection Certified Data Protection Officer - CDPO (GDPR Compliance) (3 days) (25/6/2018 to 27/6/2018)

"A recommended training experience by a knowledgeable and experience instructor. Top rate experience."
M.Z. - Data Protection Certified Data Protection Officer - CDPO (GDPR Compliance) (3 days) (25/6/2018 to 27/6/2018)

"The course is very intensive. However, the Instructor was a very enthusiastic, and motivating tutor."
Anonymous - CompTIA A+ (4 days) (25/6/2018 to 28/6/2018)

"Thorough review of course material. Knowledgeable and engaging instructor."
A.C, Ministry of Defence. - CompTIA A+ (4 days) (25/6/2018 to 28/6/2018)

"Would recommend Firebrand an excellent training company. Professional from start to finish of training. Thank you Firebrand."
Nikki Colman, NHS. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (22/6/2018 to 24/6/2018)

"The best way to take training. Focused and dedicated to studying and passing. Instructor was very nice & very experienced. I'm glad I chose this way to do my study and exam. Thanks :)"
A.M.O. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (22/6/2018 to 24/6/2018)

"I have been impressed with Firebrand from the beginning, enquiring about the course, booking, pre-course material, the course set up, the training. I can not find fault with anything. The whole team have been supportive, friendly and approachable. Would highly recommend."
Andrea Tracz, HCA. - AXELOS PRINCE2® 2017 - Foundation & Practitioner (3 days) (22/6/2018 to 24/6/2018)

"One stop shop to get CISSP qualified."
Asif Ahmed, Centrica. - (ISC)2 CISSP Boot Camp (6 days) (18/6/2018 to 23/6/2018)

"I found the training positively challenging, supportive and real world relevant. Looking forward to my next course. "
Gary Bostock, UK MOD. - Microsoft MCSA: Cloud Platform & MCSE: Cloud Platform and Infrastructure (Azure) (10 days) (21/4/2018 to 30/4/2018)

"Never a dull time with Firebrand. I always leave with new knowledge and new friends."
M.D. - Microsoft Windows Server 2016 - Identity (4 days) (21/6/2018 to 24/6/2018)

"Wow! The class was incredible! Long days and intense but our instructor, kept if fun and lively. It was very informative and provided real world examples whilst still preparing students for the exams. I would recommend the course and instructor! Thank you!"
E.S. - Microsoft MCSA: Windows Server 2016 (11 days) (14/6/2018 to 24/6/2018)

"I really enjoyed to be in Wyboston lakes for MCSA: Windows Server 2016 training course and I learnt a lot of important stuff in 11 days only. With my busy schedule it was impossible for me to focus and cover all this topics without attending this boot camp. Thanks Firebrand team!"
Arash Goudarzi, Atlas Copco Support Services NV (Belgium). - Microsoft MCSA: Windows Server 2016 (11 days) (14/6/2018 to 24/6/2018)

"Overall I've been very impressed with the company. I have found the training facility to be very good and all equipment to deliver the training was substantive. The instructor had a breadth and depth of knowledge that has abled me to revisit old skills and develop them to a new level, providing me with a strong foundation to get back to work hitting the ground running. Would highly recommend to my colleagues and peers."
Tim Edwards, Hexegic. - Microsoft MCSA: Windows Server 2016 (11 days) (14/6/2018 to 24/6/2018)

"Learning made fun and enjoyable by the Instructor."
Anonymous - (ISC)2 CISSP Boot Camp (6 days) (18/6/2018 to 23/6/2018)

"Good course, knowledgeable instructor. Wide range of topics covered in timely fashion."
Anonymous - App and Web Development Software Development Fundamentals (2 days) (18/6/2018 to 19/6/2018)

"The staff at firebrand have been absolutely fantastic and have been really great in organising the exam and making sure we following procedure. I will be returning for the CCNP and already have the CCDA booked in November. I would like to thank Firebrand for helping my learning aid and I will definitely be returning. In addition to this the stay has been an overall pleasure."
Jon Legg, NHS. - Cisco ICND2 (CCNA) (3 days) (15/6/2018 to 17/6/2018)

"Our tutor was very thorough, entertaining and funny."
Anonymous - Microsoft Windows Server 2016 - Installation, Storage and Compute (4 days) (14/6/2018 to 17/6/2018)

"Our tutor was very entertaining and funny."
Anonymous, Jolly IT Solutions - Microsoft Windows Server 2016 - Installation, Storage and Compute (4 days) (14/6/2018 to 17/6/2018)

"Great training, great instructor!"
Kyle Parsons, Fidelity. - Microsoft Windows Server 2016 - Installation, Storage and Compute (4 days) (14/6/2018 to 17/6/2018)

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