Google - Conversion Professional

A Firebrand Training
5
Day Course

Google - Conversion Professional - Overview

Want to become an expert in managing Google AdWords, understanding Google Analytics, and optimising your site with Google Website Optimizer? All in one week? Then this is the course is for you.

Why use Firebrand? Well, we’ve trained and certified over 17,000 professionals to date, we’ve won several awards for our work, and we’re partners with all the big names in the business. But there’s more…

Here’s 6 reasons why you should train with Firebrand Training:

You’ll be certified in just 5 days. You’ll be a Google Conversion expert in only 5 days.
It’s all inclusive. You'll get all courseware, exams, accommodation and meals.
You get our guarantee. We're sure you'll pass first time. If don’t happen to, come back within a year, and only pay for accommodation and exams. Everything else is free.
You’ll work harder. Most training days run from 9am – 5pm, with a nice long break for lunch. With Firebrand you’ll get at least 12 hours/day quality learning time.
We know you’re unique. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactical styles to ensure we have the right approach for you.
You’re in safe hands. We’re the Institute of IT Training’s “Training Company of the Year” 2006, 2007, 2008.

At the end of the week, you’ll sit the following exams on-site:

Google Advertising Professional (GAP) Exam
Google Analytics Individual Qualification (IQ) Test

In summary, our Google Conversion Professional program:

Helps you grasp complex concepts by mixing different learning styles through the day
Uses Accelerated Learning methods to make sure knowledge and skills are retained
Uses case studies to apply the knowledge learnt into a real life environment

Interested? Have a look at our pricing Here

Interested? See our pricing or text 'firebrand gcon' to 07786 200 690

Google - Conversion Professional - Curriculum

You'll cover the following on the Google Conversion Professional course:

Google Insights For Search

Overview
Working with Insights for Search:
Understanding Features
Analysing Data
Exporting/Importing Data
Troubleshooting:
Error Messages
Other Issues

Google Adwords

Introduction to AdWords
AdWords policies
Pricing and ranking

Getting Started with AdWords
Account types, setup, and structure
Account navigation
Organisation, keywords, placements and ad text
Using different ad formats

Targeting
Search and contextual targeting
Placement targeting
Language & location targeting
Keyword targeting
Combining keywords and placements

Tracking Ad Performance
Quality and performance basics
Ad visibility and troubleshooting
Reports
Basic ROI and conversion tracking
Advanced conversion tracking

Costs & Billing
Cost control
Billing cycle
Payments outside the U.S.
Invoicing

Optimising Ad Performance
Overview
Your website
Your account
Specific strategies

The AdWords Toolbox
Account performance tools
Analytics tools
Troubleshooting tools
AdWords editor

Managing Client Accounts
My client centre
Selling AdWords
The AdWords API

Conversion Tracking
Get started - tracking sales and leads
Setting Conversion Tracking
AdWords Conversion Optimiser
Conversion based bid management tool
Setting CPA bids clients

Google Analytics

First Steps
Introduction to Google Analytics
Interface navigation
Installing the Google Analytics Tracking Code:

Interpreting Reports
Pageviews, visits, and visitors:
Time metrics
Traffic sources
Content reports

Fundamentals
Profiles in Google Analytics
Campaign tracking and AdWords integration
Analysis focus - AdWords
Analysis focus - funnel visualization
Filters in Google Analytics
Regex and Google Analytics
Cookies and Google Analytics
E-commerce tracking
Analysis focus - revenue metrics
Domains and subdomains

In-Depth Analysis
Custom reporting
Advanced segmentation
Motion charts:
Internal site search:
Event tracking and virtual pageviews:
The Custom visitor segment variable:
Additional customisations:

Google Website Optimizer

Overview
What you can test
Website Optimizer and AdWords
Website Optimizer and Analytics

Planning an Experiment
Choosing and creating test content
Testing strategies

Using the Tool - A/B Tests
Setting up
Adding tags
Variations
Running an experiment
Troubleshooting

Using the Tool - Multivariate Tests
Setting up
Adding tags
Variations
Running an experiment
Troubleshooting

Data and Reports
Glossary
Understanding reports
Troubleshooting reports

Next Steps After Your Experiment
Follow-up experiments – why, how, combinations
Restoring pages post-experiments

The Tools – Pulling Them Together

Marketing effectiveness – fulfill your promise
Adwords adverts
CTR
Keywords
Capping budgets
Website landing pages
FUD’s - Fears, Uncertainties + Doubts
Bounce rates

Understanding your users - their journey
The decision process
AIDA – Awareness, Interest, Desire, Action
Product demand and distribution – Analytics and Insights
Analytics visitor behavior – control sets and segmentation
Funnel analysis
Top landing and exit pages

Website usability
Website accessibility
Optimizer - Headlines, images, site structure, key pages, checkout pages, load times
Website usability – find, choose, buy
Optimizer - POA – Point of action assurances

Commercial aspects
Conversion rate, margin + profit
Reinvesting

Maximizing conversions and ROI
Post click conversion rate

Commercial levers
Promotional text
Price structure

Interested? See our pricing or text 'firebrand gcon' to 07786 200 690

Google - Conversion Professional - Exam Track

You will be prepared for, and sit the following exams:

Google Advertising Professional (GAP) Exam
Google Analytics Individual Qualification (IQ) test

Interested? See our pricing or text 'firebrand gcon' to 07786 200 690

Google - Conversion Professional - What's Included

With Firebrand, you benefit from top-quality education in an all-inclusive course package specifically designed for the needs and ease of our students. We attend to every detail so you can focus solely on your studies and certification goals.

You’ll get a robust set of course materials that cater to each of our three key individual learning styles (auditory, visual, and kinaesthetic-tactile) - critical for a successful learning experience.

Our Certification Programs include*

Daily lectures, exercises, and review sessions
Intensive Hands-on Training Utilising our (Lecture | Lab | Review)^TM Delivery
Comprehensive study materials and courseware - we adapt official curriculum to address the demands of accelerated learners
Self-testing software and/or mock exam papers
Fully instructor-led program with 24 hour lab access
Exam vouchers
On site testing
Accommodation, all meals, drinks and snacks
Our Certification Guarantee - because we're sure you'll pass first time, if don’t pass your exams, come back to the course within a year and you only pay for accommodation and exam vouchers - everything else is free

* Please note:

Our ISC(2) Cissp CBK Review program differs from normal course delivery. For more details, speak to us on 080 80 800 888.
Exam vouchers for our (ISC)2, ISACA or PMI certifications need to be purchased directly from the vendor
On site testing is not included in our Scrum, ISACA or PMI certifications

Our instructors teach to accommodate every student's learning needs through individualised instruction, hands-on labs, lab partner and group exercises, independent study, self-testing, and question/answer drills.

Firebrand Training has dedicated, well-equipped educational facilities where you will attend instruction and labs and have access to comfortable study and lounging rooms. Our students consistently say our facilities are second-to-none.

Examination Passing Policy

Should a student complete a Firebrand Training Program without having successfully passed all vendor examinations, the student may re-attend that program for a period of one year. Students will only be responsible for accommodation and vendor exam fees.

Interested? See our pricing or text 'firebrand gcon' to 07786 200 690

Google - Conversion Professional - Prerequisites

There are no specific pre-requisites for the Insights, Analytics and Website Optimizer parts of the program. However to become a Qualified Individual in the Google Advertising Professionals program, you'll need to:

Sign up for the program successfully and be in good standing. This means that you've accepted the Rules of Use and aren't in violation of them.
Manage at least one AdWords account (yours or someone else's) in My Client Center for 90 days.
Build and maintain at least US$1,000 (or local equivalent) spend in the My Client Center account you manage, over a 90-day period.
Pass the Google Advertising Professional Exam (taken on the course).

Are you ready to get certified in record time?

We interview all applicants for the course on their technical background, degrees and certifications held, and general suitability. If you get through this screening process, it means you stand a great chance of passing.

Firebrand Training is an immersive training environment. You must be committed to the course. The above prerequisites are guidelines, but many students with less experience have other background or traits that have enabled their success in accelerated training through Firebrand Training.

If you have any doubts as to whether you meet the pre-requisites please call (for free) 080 80 800 888 and speak to one of our enrolment consultants, who can help you with a study plan.

Interested? See our pricing or text 'firebrand gcon' to 07786 200 690

Conversion Professional - Testimonials

"I began my course with a certain amount of apprehension, but have to say I found the experience to be excellent. For me as a father of 2 young childen it was great to get away from the home environment with all its distractions, and come to Firebrand and dedicate my time to learning what was required for my course/exam. I am sure I will be attending again on the near future."
Craig Parker.
Firebrand Training (4 Days) (26/4/2010 to 29/4/2010)

"Firebrand Training provided an excellent center for training and learning about new technologies in a fun yet serious environment. The lectures are packed with information combined with real-live labs and demos. Staff go out of their way to make you feel welcome and involve you in their course. Many Thanks "
Matthew Phillips, Wyboston Lakes.
Firebrand Training (13 Days) (26/4/2010 to 8/5/2010)

"Without a doubt the best course I've attended. Although the work was by no means easy, the instructor's approach was superb! The accommodation and food were of a similar quality. I look forward to recommending Firebrand* to my colleagues and attending future courses here at Heythrop Park."
J.H., cpp group plc.
Firebrand Training (7 Days) (3/10/2005 to 9/10/2005)

"THE most demanding training course I have been on but also a huge amount of fun. The instructor, is a phenomenal inspiration to all students -his technical knowledge and passion for the subject are unsurpassed. The camaraderie between students is very strong after you get to know one another and you help each other pass the exams. The training centre at Heythrop Park is excellent and is a perfect environment for Accelerated Learning. Go on give it a go -you will NOT be dissappointed."
Lee Owen, Computer Support UK.
Firebrand Training (14 Days) (6/8/2007 to 19/8/2007)

"It gave me a training experience which will help me to further my career."
David Ward, Mila Hardware.
Firebrand Training (8 Days) (11/7/2010 to 18/7/2010)

"No place for wimps, intensive training, that aims to deliver."
D.G.
Firebrand Training (6 Days) (4/7/2010 to 9/7/2010)

"I was made to feel very welcome. The instructor explained everything to a level that I could understand and to top it off passed the exams! I couldn't ask for more!"
Donna Gregson, HM FORCES.
Firebrand Training (4 Days) (7/6/2010 to 10/6/2010)

"Excellent learning/development experience. Well organized, focused, well presented and facilitated."
R.L.
Firebrand Training (5 Days) (3/5/2010 to 7/5/2010)

"Excellent facilities and a good training environment. I learned a lot in the time attended here and am confident about using the information and expertise gained. Flexible and approachable staff and trainers. "
Allan Rankin, allRAN-IT LTD.
Firebrand Training (13 Days) (26/4/2010 to 8/5/2010)

"Quiet enviroment promoting learning."
Lanre Olugbade.
Firebrand Training (5 Days) (31/5/2010 to 4/6/2010)

Conversion Professional - Course Dates

Start	Finish	Status
21/06/2010	25/06/2010	Finished
13/09/2010	17/09/2010	Wait list
11/10/2010	15/10/2010	Limited availability
08/11/2010	12/11/2010	Open
06/12/2010	10/12/2010	Open
03/01/2011	07/01/2011	Open

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For further information about Firebrand Training contact us, for free, on 080 80 800 888 or info@firebrandtraining.co.uk

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