Search Engine Optimisation (SEO)

Is your company at the top of the Google rankings for every phrase you want to be found for? If the answer's no, there are a few tricks you can learn to get there. If it's yes - you're probably wondering how you stay there!

On this three-day Search Engine Optimisation course, you'll learn all aspects of SEO. From an overview of the basics, through to the high-level considerations that must be part of your SEO strategy. Learn how search engine algorithms work, and what this means to you when you're creating content. Use this knowledge to achieve top rankings for your key terms, and the page rank you thought was only for the biggest brands.

By the end of the course, you'll be able to identify the tactics and strategies being used by your competitors, and use them to take the lead.

What you'll learn on this SEO course

From the basics to advanced SEO strategies, you'll get a full overview of Search Engine Optimisation:

SEO basics

  • Terminology & technology
  • KPIs
  • Keyword research
  • Competitor analysis
  • On-site optimisation essentials
  • URL structures
  • Writing content for your website
  • Page titles
  • Meta descriptions
  • Meta keywords
  • H-Tagging
  • Internal linking policies
  • Importance of site maps/information architecture
  • Image naming conventions, alt & title tagging
  • On-page and off-page optimisation
  • Link building and online PR
  • Setting goals for SEO

Intermediate SEO

  • On-page SEO
  • Site auditing and tools
  • SEO tools and software
  • Content strategy and development
  • Link quality and page analysis
  • Brand and reputation management
  • Social Media
  • Google updates
  • SEO campaign strategies
  • Quality & relevant website visitors
  • Link building strategy (including social media optimisation)
  • SEO pitfalls and avoiding search engine penalisation
  • Index coverage and duplicate content
  • Keywords research best practice
  • Tracking SEO success and measuring ROI
  • Competitor benchmarking
  • Managing and prioritising a SEO campaign
  • How To Boost Your SERP Potential With Rich Snippets

Advanced SEO

  • Technical audits
  • Content audits
  • Advanced keyword research
  • Advanced competitor analysis
  • Advanced landscape analysis
  • Advanced off-site SEO
  • Algorithms & their updates
  • Link acquisition
  • Reputation management
  • Online PR
  • Outreach
  • Backlink analysis
  • Backlink profile management
  • Building page rank
  • Link Building & Analysis Tools
  • Content strategies
  • Overview & integration of social media
  • Off-site content generation & submission
  • Analysis of your SEO strategy

Who is this SEO course for?

Because it covers all angles of SEO, this course is ideal for anyone who wants their web sites and pages to rank higher on Google. You may be in a marketing role and want to learn more about how to optimise your website? Or maybe you need to better understand the benefits of SEO?

Regardless of your background, by the end of these three days, you'll have the SEO knowledge needed to ensure your site is found by the people you want to be found by.

To find out more about this course, call us on 080 80 800 888