Technical Sales The Fundamentals of Selling - Only 4 Days

Six reasons why you should sit your Fundamentals of Selling course with Firebrand Training

Find Out How We Help You To Learn New Skills Quickly

  1. You’ll be trained in just 4 days.
  2. Our course is all-inclusive. A one-off fee covers all course materials, accommodation and meals
  3. You’ll learn more. A day with a traditional training provider generally runs from 9am – 5pm, with a nice long break for lunch. With Firebrand Training you’ll get at least 12 hours/day quality learning time, with your instructor
  4. You’ll learn faster. Chances are, you’ll have a different learning style to those around you. We combine visual, auditory and tactile styles to deliver the material in a way that ensures you will learn faster and more easily
  5. You’ll get award-winning training. We’ve been named in Training Industry’s “Top 20 IT Training Companies of the Year” every year since 2010. As well as winning many more awards, we’ve trained and certified 63,534 professionals, and we’re partners with all of the big names in the business
  6. You'll do more than study courseware. We use labs, case studies and practice tests to make sure you can apply your new knowledge to the work environment. Our instructors use demonstrations and real-world experience to keep the day interesting and engaging

Think you are ready for the course? Take a FREE practice test to assess your knowledge!

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Here's the Firebrand Training review section. Since 2001 we've trained exactly 63,534 students and asked them all to review our Accelerated Learning. Currently, 96.49% have said Firebrand exceeded their expectations:



"Course content very good and meaningful for critical legislation changes. Trainers knowledgeable in the subject and communicated subject very well."
Anonymous - Data Protection General Data Protection Regulation (GDPR) Masterclass (3 days) (15/5/2017 to 17/5/2017)

"This is an excellent facility to get away from the office and concentrate on the course which is intense."
Mike Vale, University of Manchester. - Data Protection General Data Protection Regulation (GDPR) Masterclass (3 days) (15/5/2017 to 17/5/2017)

"Have been to Firebrand several times and the training is of a high standard. Great way to get qualified in a short time."
Richard Smith, Redcare (5G Communications). - Microsoft MCSA: Windows Server 2012 R2 (9 days) (13/5/2017 to 21/5/2017)

"Doing courses at Firebrand is one of the best things that have happened in my life and career this year. Thanks Firebrand"
Rami Al Dhafiri, Boubyan Bank. - (ISC)2 CISSP Boot Camp (7 days) (15/5/2017 to 21/5/2017)

"If you are prepared to attend an intense training course, Firebrand is for you. After 3 days of training, I gained a huge amount of knowledge. Just be ready to learn! And take your skills to the next level."
Mark Cunningham, Capgemini. - Microsoft Specialist: Dynamics CRM 2016 Customisation and Configuration (4 days) (16/5/2017 to 19/5/2017)

"Firebrand provides great training with brilliant instructors. The course was enjoyable and the resources I had access to were fantastic"
Azimuth Jenkins, Capgemini. - Microsoft Specialist: Dynamics CRM 2016 Customisation and Configuration (4 days) (16/5/2017 to 19/5/2017)

"Firebrand have exceptional facilities and the staff/ tutors are excellent. Ive learned so much, with no real prior knowledge in just 10 days. I cant wait to come back in June for my next course."
Laura OConnor, Utilita Energy. - ISTQB Firebrand's Training for ISTQB's Foundation Software Tester Certification (2 days) (8/5/2017 to 9/5/2017)

"I've found the training at Firebrand to be extremely useful and have been able to appreciate the help and support from the staff at Firebrand. My days here have been well structured and knowledge filled. I would definitely consider any future training I may do, to be done at Firebrand. "
R.H, Computer-eyez. - CompTIA A+ & Network+ (7 days) (8/5/2017 to 14/5/2017)

"Very professional, interesting, comprehensive training! "
Michal Jarosinski, UTILITA.ENERGY. - Microsoft MTA Networking, Security & Windows Server Administration (6 days) (8/5/2017 to 13/5/2017)

"Ive been successfully training with Firebrand for some years now. Cisco up till now (CCNA, CCDA, CCNP & CCDP), so CEH this time round was something totally different. Hard work and challenging, but really enjoyed it. Firebrand have certainly got this type of training sorted!"
Andrew Ian Trow, Harmonic. - EC-Council Certified Ethical Hacker (CEH) (5 days) (8/5/2017 to 12/5/2017)

"Firebrand has best place, friendly environment and best instructors"
Rami Aldhafiri, Boubyan Bank. - EC-Council Certified Ethical Hacker (CEH) (5 days) (8/5/2017 to 12/5/2017)

"I've learnt a lot in the four days of being at Firebrand. I have learnt more in these past few days than I did in a period of weeks during my time at school. Looking forward to the next course!"
M.E, Alcom Computing . - CompTIA A+ (4 days) (8/5/2017 to 11/5/2017)

"Im really pleased I chose Firebrand above other options to complete my ISO27LI course. The trainer was fantastic. The Firebrand facilities and team are perfect for creating a relaxed environment to learn in."
Samantha Spiro. - ISO 27001 Lead Implementer (3 days) (3/5/2017 to 5/5/2017)

"Well organised, enthusiastic trainer in a nice environment with great food!"
Josh Evans, Anglian Water. - ISO 27001 Lead Implementer (3 days) (3/5/2017 to 5/5/2017)

"Each time I've come for training the teaching has been great as well as the overall support from the instructors."
Jon Hanley, shadowfax. - CompTIA Security+ Certification (3 days) (3/5/2017 to 5/5/2017)

"The Sec+ training course was really interesting and intense. I definitely recommend Firebrand Training!"
E.F. - CompTIA Security+ Certification (3 days) (3/5/2017 to 5/5/2017)

"The courses were very short and sweet, got to the exam phase very quickly with a good understanding of the content."
S.M. - CompTIA A+ & Network+ (7 days) (24/4/2017 to 30/4/2017)

"Always a great experience. Excellent training and comfortable environment to pass my exam."
Stephen Cochrane, Mixed Up Logic Ltd. - (ISC)2 CISSP Boot Camp (7 days) (24/4/2017 to 30/4/2017)

"For an intensive, challenging training course or professional certification, finding the right instructor and environment is critical, so thats why I chose Firebrand."
John Archer, N/A. - (ISC)2 CISSP Boot Camp (7 days) (24/4/2017 to 30/4/2017)

"Outstanding staff, dynamic instructors, and superb facilities make Firebrand an easy choice for my future training requirements."
Keith Price, US Army. - (ISC)2 CISSP Boot Camp (7 days) (24/4/2017 to 30/4/2017)

"Firebrand training gave me more understanding of the subject then was required to pass the exam so i felt confident taking my knowledge into the workplace"
Matthew Corbett. - BCS CISMP (4 days) (19/4/2017 to 22/4/2017)

"I had a great learning experience with Firebrand, all staff were very polite and helpful. I'd train again with them, highly recommended."
Stacey Gribble, Expro Group Ltd. - Cisco CCNA (Routing & Switching) Certification (7 days) (14/4/2017 to 20/4/2017)

"This is my third time going to the Firebrand Training centre and it is still a wonderful experience to learn and increase your knowledge in IT"
R.M, Reliance ACSN. - CompTIA Security+ Certification (3 days) (18/4/2017 to 20/4/2017)

"Excellent instructor, excellent facilities, fantastic experience. Highly recommended to anybody considering training. The best learning experience by far."
J.L, cybsec. - EC-Council Certified Ethical Hacker (CEH) (5 days) (14/4/2017 to 18/4/2017)

"Firebrand as a whole experience has been an eye-opener not only the course but the rest of the class learning, the instructor was really easy to talk to and go to for anything. The whole stay has been something that I would recommend to anyone who is trying improve their career. Firebrand, for my personal opinion, have been as professional as one can except (and some). Everyone from Firebrand has been really helpful and especially the Instructor. It doesn`t matter what time of the day it was he was there for you for literally anything - not just question about the courseware. If there was 11 I would have said 11/10. "
Artur Ramadani, Contractor. - EC-Council Certified Ethical Hacker (CEH) (5 days) (14/4/2017 to 18/4/2017)

"Starting as a very newbie to much of the material, I come out so much more able and knowledgeable in this arena. The practical exercises coupled with great presentation of the material and the clear deep expertise of the instructor meant the course flew by but delivered great learning"
Timothy Canning, GTE Ltd. - EC-Council Certified Ethical Hacker (CEH) (5 days) (14/4/2017 to 18/4/2017)

"Firebrand is exactly what is says on the tin. It's hard work and intense but by far the best way of working. "
Chris Owen, BeyondTrust. - EC-Council Certified Ethical Hacker (CEH) (5 days) (14/4/2017 to 18/4/2017)

"An intense but rewarding course which covers the material well. A good mix of theoretical and practice exercises reinforced with real world examples."
Mark Edwin, Lojo Systems. - AXELOS PRINCE2® Foundation & Practitioner (3 days) (14/4/2017 to 16/4/2017)

"Excellent course and materials, pre course reading and the venue is really good."
N.E. - AXELOS PRINCE2® Foundation & Practitioner (3 days) (14/4/2017 to 16/4/2017)

"The course has been fantastic. Accelerated learning is hard but definitely the way forward. The instructor has been excellent and has been very supportive to everyone attending the course. His delivery style is very effective, friendly and encouraging."
Jennifer Hamling-Hills. - AXELOS PRINCE2® Foundation & Practitioner (3 days) (14/4/2017 to 16/4/2017)

"An excellently well run course, with a Tutor who had brilliant knowledge and kept the course interesting - despite the long days. "
Ganesh Gnanamoorthy. - AXELOS PRINCE2® Foundation & Practitioner (3 days) (14/4/2017 to 16/4/2017)

"Time and attention to the setup, delivery and detail put in was excellent! It was very well delivered - In simple terms when needed, right through to an exceptional level of detail. Very pleased overall."
Phillip Richardson, Severn Trent. - CompTIA Security+ Certification (3 days) (10/4/2017 to 12/4/2017)

"Very good course with good coursework and the instructor gave very good examples to help students with their understanding. "
Mark Cohen. - CompTIA Security+ Certification (3 days) (10/4/2017 to 12/4/2017)

"The course was really interesting and was explained in a very well structured manner which made it very easy to understand. There was a lot of content to cover and very long days followed by room reading was quite full on, however, the two exams went well and I do feel like I took a lot of the course content in and understood it well. The instructor was very good at explaining the course content in real-world scenarios and I felt it was a very good way to help us understand. The instructor was fun and informative and I really enjoyed the course"
Sacha Hill, North Norfolk District Council. - App and Web Development Software Development Fundamentals (2 days) (10/4/2017 to 11/4/2017)

"Highly engaging trainer! Found the MCSA Server 2012 course to be intense but it was helped along the way with the unique and fun way that the trainer took with his approach to it. Hes very, very knowledgeable in the subject which is helped with live notes to take a way (a first for me!) and provided time to carry out labs to test out what is learnt in theory."
The Vinh Hoang, Agent Provocateur Ltd. - Microsoft MCSA: Windows Server 2012 R2 (9 days) (1/4/2017 to 9/4/2017)

"With all today's time pressures, studying takes a back seat. Firebrand allows that concentrated study in an environment with all your needs catered for."
David Ramsbottom, AT&T. - (ISC)2 Certified Cloud Security Professional (CCSP) (6 days) (3/4/2017 to 8/4/2017)

"I came all the way across Canada and across the pond from Calgary to Wyboston for the CCSP training. Why? Because it works! This is the second time that I have been here. The reason why I came back was because of the quality of the training program and the experience and skills of the instructors and staff."
Grant Larsen, The City of Calgary. - (ISC)2 Certified Cloud Security Professional (CCSP) (6 days) (3/4/2017 to 8/4/2017)

"Had a great time at Firebrand as per usual. Staff are friendly and professional. Teaching is engaging and delivered well. "
Mary Campbell, Bucks new university . - ITIL® Foundation Certification (2 days) (3/4/2017 to 4/4/2017)

"I found that I was able to learn a lot about ITIL in the 2-day course. The instructor explained ITIL in ways that made it relatable to real life situations which helped my learning."
C.R. - ITIL® Foundation Certification (2 days) (3/4/2017 to 4/4/2017)

"Really impressed with the training and the on-site facilities. Its been a great experience. "
Matt Hill, Coeo Ltd. - Microsoft Azure Academy: Data Lake & Data Factory (2 days) (30/3/2017 to 31/3/2017)

"Good experience at the course. Great introduction and working experience with Data Lakes and Data Factory. The instructor was very patient and clear."
Terry Choo, eBECS. - Microsoft Azure Academy: Data Lake & Data Factory (2 days) (30/3/2017 to 31/3/2017)

"Wonderful trainer, really focusing on the individual. It is a tough week but the insight you get and things you learn go way beyond any other courses I have attended."
C.G, GCASSOCIATES GmbH. - EC-Council Certified Ethical Hacker (CEH) (5 days) (27/3/2017 to 31/3/2017)

"This is the second time I have taken a Firebrand course and have enjoyed my time at Wyboston again. The instructor is extremely knowledgeable and the content of the course was very engaging."
Tom Sweet, Software Escrow Solutions. - EC-Council Certified Ethical Hacker (CEH) (5 days) (27/3/2017 to 31/3/2017)

"Firebrand is an excellent choice for IT specialists in the UK. Very professional and highly recommended, the number 1 choice for my company. Having experienced the training first hand I will not hesitate to recommend this company, the courses, and the staff, with the excellent facilities provided to my employees and any anybody considering taking certified training in the UK"
John Lynch, CybSec Ltd. - EC-Council Certified Ethical Hacker (CEH) (5 days) (27/3/2017 to 31/3/2017)

"The training is very intensive, but everything is taken care of and thought about. The instructor was immensely knowledgeable and had huge amounts of experience. The facility is excellent too."
Matt Bridgeworth, Softcat plc. - Microsoft Specialist: Architecting Microsoft Azure Solutions (2 days) (29/3/2017 to 30/3/2017)

"A good interesting course, well paced and a good instructor who conveyed her knowledge to the class very well."
Mark Cohen, Civil Service. - CompTIA Network+ Certification and Training (3 days) (27/3/2017 to 29/3/2017)

"The training was brilliantly structured. The trainer was very knowledgeable and helpful. Not only did he explained the concepts perfectly, he also taught from the examination point of view which was helpful in taking on the exams. Highly recommended."
Gaurav Gupta, JP Morgan. - AXELOS PRINCE2® Foundation & Practitioner (3 days) (24/3/2017 to 26/3/2017)

"I would recommend Firebrand. It seemed like a lot of money to spend on training, but it has turned out to be very good value. The course is very well structured and intensive. Not a minute is wasted. The tutor was very knowledgable and approachable. The experience exceeded my expectations"
N.H. - AXELOS PRINCE2® Foundation & Practitioner (3 days) (24/3/2017 to 26/3/2017)

"Excellent and focused training. Definitely, worthwhile to attend. Very knowledgeable and caring tutors. "
A.H. - (ISC)2 CISSP Boot Camp (7 days) (20/3/2017 to 26/3/2017)

"This is a very intensive course which for anyone pursuing a career in Information Security, is vital. The breadth of knowledge gained is invaluable."
Alan Coote. - (ISC)2 CISSP Boot Camp (7 days) (20/3/2017 to 26/3/2017)

On this 4-day accelerated Fundamentals of Selling course, you'll learn the skills to boost your confidence and effectiveness as a sales person. You'll get industry leading sales training which will introduce you to the sales cycle, key skills and techniques needed to open up new opportunities.

Some of the key topics covered include:

  • Understanding sales: The importance of the role, the sales process, how it fits into the wider business and using your natural style to sell.
  • How to open up your first opportunities
  • Setting new appointments and the basics of cold calling
  • The basics of client communication

You will learn through a hands-on, practical approach while making real sales calls to develop your own natural style.

This course is aimed at getting the basics right, by building up confidence levels and accelerated learning. Expert instructors will guide you through the training, offering one-on-one support and feedback throughout.

Read more ...

Interested? See prices or call 080 80 800 888

Other accelerated training providers rely heavily on lecture and independent self-testing and study.

Effective technical instruction must be highly varied and interactive to keep attention levels high, promote camaraderie and teamwork between the students and instructor, and solidify knowledge through hands-on learning.

Firebrand Training provides instruction to meet every learning need:

  • Intensive group instruction
  • One-on-one instruction attention
  • Hands-on labs
  • Lab partner and group exercises
  • Question and answer drills
  • Independent study

This information has been provided as a helpful tool for candidates considering training. Courses that include certification come with a Certification Guarantee. Pass first time or train again for free (just pay for accommodation, exams and incidental costs). We do not make any guarantees about personal successes or benefits of obtaining certification. Benefits of certification determined through studies do not guarantee any particular personal successes.

Read more ...

Interested? See prices or call 080 80 800 888

Day 1: Understanding Sales

  • Understanding KASH
  • The sales process
  • Defining the sales cycle
  • Introduction to prospecting
  • Customer profiling and segmentation

Day 2: Opening Opportunities

  • Elevator pitching
  • Compelling openings
  • Questioning and listening
  • Getting through the gatekeeper
  • Effective voicemails

Day 3: Setting New Appointments

  • Cold emails and appointments
  • Selling the next step
  • Delivering compelling value statements
  • Introduction to closing the call
  • Handling Objections

Day 4: Client Communication

  • Handling challenging customers
  • Psychology of communication
  • Differentiation
  • Planning and prioritisation

Additional, Business-Focused Tailoring:

Throughout the course, our instructor will additionally cover an area which is important to your business, or role:

  • Account Management
  • Renewal/Retention Sales
  • Selling against Competition
  • Influence and Persuasion
  • Cross Selling and Upselling

Read more ...

Interested? See prices or call 080 80 800 888

While there is no formal exam, there is an informal test conducted in the classroom on the final afternoon. The aim of this is to bring together all of the skills you've learnt throughout the course.

Read more ...

Interested? See prices or call 080 80 800 888

You'll be provided with a coursework book on each day of the course.

Firebrand Training offers top-quality technical education and certification training in an all-inclusive course package specifically designed for the needs and ease of our students. We attend to every detail so our students can focus solely on their studies and certification goals.

Our Accelerated Learning Programmes include:

  • Intensive Hands-on Training Utilising our (Lecture | Lab | Review)TM Delivery
  • Comprehensive Study Materials, Program Courseware and Self-Testing Software including MeasureUp *
  • Fully instructor-led program with 24 hour lab access
  • Examination vouchers **
  • On site testing ***
  • Accommodation, all meals, unlimited beverages, snacks and tea / coffee****
  • Transportation to/from designated local railway stations
  • Examination Passing Policy

Our instructors teach to accommodate every student's learning needs through individualised instruction, hands-on labs, lab partner and group exercises, independent study, self-testing, and question/answer drills.

Firebrand Training has dedicated, well-equipped educational facilities where you will attend instruction and labs and have access to comfortable study and lounging rooms. Our students consistently say our facilities are second-to-none.

Firebrand goes digital

We’re currently migrating from printed to digital courseware. Some courseware is already available in digital, while other books remain in printed form. To find out if this course is digital, call us on 080 80 800 888.

There are several benefits of easy-to-use digital courseware: downloads are immediate, and you’ll always have your courseware available wherever you are. You won’t need to wait for a printed book to be delivered before you start learning – and it’s better for the environment. You can choose to download the courseware to your own device, or borrow one of ours.

Considering a Microsoft course? Always have the most up-to-date Microsoft digital courseware with ‘Fresh Editions’. This gives you access to all versions of digital courseware – you’ll receive updates and revisions of your textbook, at no charge, for the life of that course.

Examination Passing Policy

Should a student complete a Firebrand Training Program without having successfully passed all vendor examinations, the student may re-attend that program for a period of one year.  Students will only be responsible for accommodations and vendor exam fees.

Please note

  • * Not on all courses
  • ** Examination vouchers are not included for the following courses: PMI, CISA, CISM, CGEIT, CRISC, CISSP CBK Review and CSX Practitioner Level 1,2 and 3
  • *** On site testing is not included in our PMI, CISA, CISM, CGEIT, CRISC, CSX Practitioner or ITIL Managers and Revision Certifications. On site testing for GIAC courses is only available in selected regions.
  • **** Accommodation not included on the CISSP CBK Review Seminar

Read more ...

Interested? See prices or call 080 80 800 888

There are no specific prerequisites for this course.

Unsure whether you meet the prerequisites?

Don’t worry - we’ll discuss your technical background, experience and qualifications to determine whether this accelerated course suits you.

Just call us on 080 80 800 888 and speak to one of our enrolment consultants.

Firebrand is an immersive environment and requires commitment. Some prerequisites are simply guidelines; you may find your unique experience, attitude and determination enables you to succeed on your accelerated course.

Interested? See prices or call 080 80 800 888